Personal Factors, Mediating Role of Self-Efficacy of Women Entrepreneurs on Entrepreneurial Performance

Abstract

This study is initiated with a view to identify the mediating role of self-efficacy
which denotes the confidence level of women in entrepreneurial activities and the part of
experience level of women in entrepreneurial activities. The model was developed with a
mediation and moderation which is statistically known as moderated mediation. The study
is developed based on the policies, concepts, and practices being accomplished across the
regions to upgrade the women entrepreneurs. The methodology approved to evaluate and
investigate the related components very much compatible with the existing practices. This
research has uncovered particular issues based on the availability of information and data
on women entrepreneurship to accomplish a rational and view since why research is
necessary in the field of women entrepreneurship. To encourage this concept, the research
study has taken into account the experiences of 137 women entrepreneurs whom are
engaged presently with entrepreneurial activities in Chennai. This study includes the
sample of women micro entrepreneurs. The questionnaire has been developed which
collects the data regarding the dependent variable: women entrepreneur performance,
independent variables: socio-cultural differences, psychological states, personality type,
economic conditions and educational support, mediator: self-efficacy, Control variable:
experience. Eventually the model fit has been derived. The result reveals that the personal
factors of women entrepreneurs are mediated by self-efficacy. The model derives full
mediation therefore, this model would clear that women entrepreneurs’ performance is
high when their self-efficacy is high in spite of personal factors