Potential of Food Tourism in Punjab (India): A study of Amritsar, Jalandhar and Patiala

Abstract

Food tourism has become a familiar sector where several restaurants and food stores are
focusing on maximizing the benefits of cuisine which benefits the individual producer or businessman in Punjab. Although food tourism has emerged lately and has become highly popular, there are
certain hitches related to that of food tourism when it comes to Punjab. The present study is an attempt at discovering the problems and challenges associated with food tourism and to establish the
perception of tourists regarding food as tourist attraction in Punjab. The present study is based on
the collection of data through a self-structured questionnaire. The idea behind the research is to analyse the potential of food tourism in the states of Punjab. The study is intended to take place by the
distribution of self-structured questionnaires in selected respondents in the states Amritsar, Jalandhar and Patiala and generalise the results to Punjab. The outcome of the questionnaire suggests
that there is a positive correlation between food and tourism in Punjab. there is a significant relationship between food and tourist’s decision to visit Punjab and a positive relation between tourist’s
perception and potential of food tourism in Punjab.