THAILAND PREMIERE LEAGUE PROFESSIONAL FOOTBALL CLUBS’ VIEWS ABOUT GLOBAL WARMING: A RELATIONSHIP BETWEEN WILLINGNESS TO ACT, CONCERNS AND COLLABORATIONS

Abstract

This qualitative research was designed to discover the views regarding global
warming among six Thai professional football clubs in the Northeastern of Thailand (Isan)
including Buriram United (BRUTD), Ubon United (UBUTD), Khon Kaen FC (KKFC), Nongbua
Pichaya FC (NBPFC), Sisaket FC (SSKFC) and Udon Thani FC (UDFC). All of them are playing in
T1 and T2 of Thailand Premiere League (TPL), the top two highest football league in Thailand.
Four club´s presidents and two clubs’ representatives were examined using an in-depth
interview that covered global warming awareness, willingness to act, concerns and
collaborations needs to run green project anti global warming effects. The result revealed that
Thai Isan professional football clubs are available to contribute their role as leaders to carry
green projects to mitigate the effects from global warming problems in nine dimensions coming
with some concerns and supportive collaboration needs. It also showed that there is a
significant relationship between nine willingness activities to act, concerns and collaborations
which could be a key encouragement and discouragement for the clubs to run their green
project campaigns in the near future. The idea to form Isan TPL Football Clubs Connections for
Global Warming has been discussed positively among all target clubs