A Study of Consumer Preference towards Led TV
Keywords:
consumer preference and satisfaction, influencing factor and buying particular LED TVAbstract
A study on consumer preference towards LED technology with reference to LED
TV in Chennai city is about LED technology and its impact on television applications. The
primary objective of the study is to find out the consumer preference towards LED TV with
special reference to Chennai city. The secondary data was collected from related websites,
books. The survey was conducted with 100 respondents by using questionnaire method
this Study insist the fact that Delivering customer satisfaction is the heart of modern
marketing theory.