The Irrational Ant Model as an Alternative Strategy in Increasing Business Competitiveness: a Theoretical Study

Abstract

This study will explain in theory about the Irrational Ant Model to increase business competitiveness. This model is built on the analogy of ant behavior. Ants have unique behavior. One of its uniqueness is in getting food for their needs. Ants will tend to choose foods that other ants have visited, although there are relatively similar food alternatives. This action is irrational in human view, because it consumes the energy and time to queue in getting the food. This ant action is also often played by humans in choosing or buying a product or service. This irrational attitude can be utilized in strategies to increase competitiveness by businesses and businesses. The Irrational Ant model consists of seven factors that compose it: location in ant nests, there are sugar there are ants, herding ants first, making a crowd of ants, building a network of ants, giving satisfaction, and maintaining loyalty.