Contemporary Challenges of Independent Hotels Automation on the Way to Achieving Competitiveness: Focus on the Hotel Services Market of the Black Sea Coast

Abstract

The relevance of the topic depends on the fact that due to the increasing influence of
innovative processes, one of the main tools for ensuring competitiveness of
independent hotels is the automation of business processes in the hotel management
system. In this context, the purpose of this study is to identify possible problems of
integrated automation of independent hotels using the example of the Black Sea coast
hotel market and develop the recommendations for their overcoming. The research
conducted by the authors revealed the main trends in the use of PMS by hotels on the
Black Sea coast in the Russian Federation which clearly reflect the situation on the
market of independent hotels in the region. The authors prove the necessity and
provide methodology for the competent adoption of the complex automation system
into the hotel’s operation. Results of the study suggested by the authors are of the
practical value for the independent hotels aiming to increase the income, retain the
market share and ensure competitive and progressive development of enterprise in
conditions of dynamic transformation of the external environment.