Theoretical Studies of Mass Culture as a Self-Developing System in the Context of the Tasks of Russia’s Cultural Policy

Abstract

The topicality of the problem lies in growing tension between the increasing attention
to creativity and creative activities and the “neutral” attitude to the problems of
developing support mechanisms. The purpose of the article is to justify the need for
state support of mass culture and the sector of creative industries as special spheres of
cultural creativity. The leading approach to the problem study is socio-cultural analysis
showing stability of the general trend in the mass culture development on the way of
“value massivization”. Changes of business strategies for the development of some
territories raises the question of coordination recognition of self- organization
principles and management aimed at maintaining of free public development
movement. The materials of the article can be useful for practitioners in the
development of state cultural policy and for a wide range of researchers in the sphere
of modern society in the context of socio-cultural changes.