An Assessment of Customers’ Perceptions of E-Commerce
Keywords:
E-commerce, Customer perception customer satisfaction and adaptation.Abstract
Rapid technological developments taking place in the recent IT area has led to
blossoming of E- commerce. The customers feel that E-commerce provides them with wide
variety of products that match with the trend at a very reasonable cost. The adolescent and
young customers are the major catalytic force behind the E-commerce revolution and also
a main stakeholder in the online shopping ethnicity. In the above backdrop it is important
to study the implications of E-commerce on the customer perception and satisfaction. An
attempt has been made to study the customer perception of E-commerce on varied insight.
Online survey method has been used for collection of data. The various statistical tools
such as percentage analysis, Factor analysis and cluster analysis were used.