Brand Equity VS. Brand Awareness: Apparels at Retail Outlet

Abstract

Objectives: The paper examines the brand equity and awareness of customer’s
towards their trend, price, awareness, durability and comfort of products at retail outlets.
Methods /Statistical Analysis: The paper uses Factor analysis techniques to perceive the
reasons behind brand awareness of customers at retail outlets. Findings: The clients lean
towards a retail outlet because of brand affiliation, quality, cost and the awareness
rendered. Retailers needs to seriously fulfill the clients and gain the energy in deals compel.
Improvements /Applications: Organizations are broadly upholding different
methodologies to catch the market in brains of clients. Vital brand the board requests for
definition and usage of procedures to improve business execution.