Customer Perception towards On-Line Atmospherics
Keywords:
Customer perception, offline Stores, On-Line shopping, store brand, store layout, visual merchandising.Abstract
Customer perception plays a pivotal role in marketing any product. With changes
in life style & access to electronic media, online shopping has become the order of the day.
The offline stores due to physical availability of the store layouts and design could offer
atmospheric elements like touch effect, demo effect, temperature, soothing lights, music &
an entertaining environment. Online stores competing with offline retail stores have a
different approach to visual merchandising. This paper tries to identify customer
perception towards the offline stores.