Customer Preference in Availing New Generation Banking Facilities of ICICI (With Special Reference to Employees)

Abstract

In today’s digitalized world, all the sectors are focusing on technological
innovation. Banking is one of the important sector which is also focuses the same. The
development of the banking sector would result in the development of the economy. The
effective and efficient system of banking sector would bring the drastic growth in the
various sectors of the economy. Customer importance and their time value is considered to
be vital for their industry for the country’s development by bringing various facilities that
make them delight. This study tries to understand about the customers’ preference in
availing new generation banking facilities with special reference to ICICI bank.