Customer Trust and Risk Characteristics of Housing Loan Market in Tamilnadu

Abstract

Amid the present financial cataclysm, trust is the new buzzword in print media
like newspapers and in the articulation of political leaders and experts whose expertise lies
in finance. This implies that trust has huge significance in economy and subsequently in
finance and money. Gritten also asserts that a metamorphosis in consumer trust has
mushroomed globally as a consequence of financial crisis. The cataclysm or in other words,
the crisis has helped gain a better understanding of the dominance of trust in banks. Not
just banks but also other financial institutions. This paper's objective is to scrutinize the
consumer trust content in banking sectors in terms of housing loan mortgage policies.
Housing loan finance is simply the money that is put into building and maintaining the
nations. This study has identified the relationship between the customer trust and the
housing loan risk factors which have been further framed to make a panel data analysis so
that the presiction of defaulters’ would be possible.