Factors Influencing the Buying Behavior of Supermarket Consumers as Against the Online Consumers in Kanchipuram District

Abstract

Retail marketing is a strategy handled by the salesperson for selling goods and
services directly to consumers. Retail marketing is the process by which retailer promotes
the product to the customers. They use different approaches to market their goods and
services. The Indian Retailing is the fifth largest retailing market in the world. The study
stresses the knowledge on these factors is vary respect to retailers and the strategies to
plan the policy and formulating strategies accordingly for consumer retention and
improving loyalty towards their store. The objective of the study is to identify factors
influencing customer shopping behavior and to examine the effect of demographic variable
on shopping behavior. Her some data analysis and interpretation is used for the better
understanding of retailing among the consumer through different age group people. The
goal of retail marketing is creating and developing product and services that satisfies the
consumer need and preference. The advantage of retail marketing is to increase the
people’s standard of living.