Importance of Digital Marketing in the Challenging Era

Abstract

Marketers are faced with new challenges and opportunities within this digital
era. Digital marketing is the utilization of electronic media by the marketers to promote the
products or services into the market. The main objective of digital marketing is attracting
customers and allowing them to interact with the brand through digital media. This article
focuses on the importance of digital marketing for both marketers and consumers. We
examine the effect of digital marketing on the firms’ sales. Additionally the differences
between traditional marketing and digital marketing in this paper are presented. This
study has described various forms of digital marketing, effectiveness of it and the impact it
has on firm’s sales.