Magnitude of SEO and PPC Technology in E-commerce

Abstract

After globalization there is heavy competition in all spheres including Ecommerce. It is important to attract shoppers to e business. To overcome the competitors,
a mix of search engine optimization (SEO) and pay-per-click (PPC) will offer some of the
best return on investment. To improve online business performance they have to refine
their e-commerce marketing strategy. The growth of online store depends on regular
analysis of steadily changing market. In globalised scenario E-commerce businesses face lot
of challenges to overcome the international competitors. SEO is one of the processes
applied to improve the rankings of their website in search engines such as Google, Bing,
and Yahoo. Search engines come across constantly evolving factors like technical standards
to develop the user experience, and their abilities when ranking websites. PPC e commerce
campaigns facilitate good remarketing; as the searchers hunt the web for products they are
interested in buying so they come to the site, look around, and make a decision. When there
is proper remarketing tracking codes in place, e business people can be sure, online
shoppers are ready to make a purchase. Advertisers adore PPC as it allows them to do key
change in the optimization strategies to improve the Quality Score that increases ROI due
to PPC campaigns.