Social Media Sources (SMS) Influence on Tourism Choice Decisions
Keywords:
Social Media, Tourism, Demographic Variables, and Purchase decisions.Abstract
Social media effect in day to day life of most of the mobile and computer users in
the internet era is highly influencing their lifestyle, opinions, evaluations, and decision
making about purchase and usage pattern of products and services. Tourism industry
which is one of the growing service sectors in developing countries like India is not an
exception to social media impact. In this article, study about the influence of social media
sources on the decisions of tourism consumers is carried out. For the study, 365
respondents are chosen from the various places of Madurai, Tamilnadu. For the analysis, ttest and ranking method are used. The study mainly focuses on analyzing the demographic
influence on social media choices in making tourism related decisions.