Trends in Consumers Behaviours towards E-commerce

Abstract

India is considered to be in its third place for E-evaluation. The consumer buying
behavior in online shopping is a recent phenomenon in the field of E-Business and is
definitely going to the future of shopping in the India. Most of the companies are running
their online entrance to sell their products and services. Through online consumers, buying
behavior is very common with the global market. The increasing use of internet and mobile
phone by the young/new generation in India provides an emerging prospect for online
consumers. The internet is changing the world of consumer behavior with the familiarity to
technology having an internet access and trust of customer gives a high boom in this online
business. The internet-influencing consumer is more aware about the brands model they
are interested to buy. Consumer is always looking to the part of marketers who provide
him a best in terms of brands, money, and time and secure to buying. In this research may
faster growth of Indian online consumers buying behavior in future.