STRATEGIC ROLE IN THE DEVELOPMENT OF TOURIST OFFICES IN JORDAN

Abstract

The significance of the study stems from the importance of the corresponding topics by
highlighting the strategic innovations and its role to develop the management of the tourist offices,
which is regarded as one of the key strategies necessary to be applied by the contemporary
institutions to tackle the challenges witnessed in the 21st century. In addition, the study is
considered to be an added value to the total number of researches in this field, especially those
studies and researches that do not discuss the relation among variables of the study in the tourist
sectors.
This growth, which is long term effort aims at improving the capability of organizing and solving
problem via creating active and innovative environment, and management for all new things
including the directed research towards innovation (Al-Salami ,2007). Also, this growth and
development includes processes related to the innovative human resources which have ability and
proficiency as well as a comprehensive and planned effort aiming at innovating new organizing
elements to further escalate the rate of productivity, satisfy the needs of institution and achieving
excellence through restructuring and organizing itself to provide untraditional services with high
proficiency and quality in performance and excellence.
The study shows that to reach to strategic innovation, tourist offices have to use a strategy which
addresses the fundamental pillars for innovation and organizational development plan.Innovation
is one of the progress’s secrets and excellence in different fields of life. It is the basic material in the
processes of change and development. Creativity and innovation points towards the development
and change in the tourist establishment and offices because they grow up out of the internal factors
while others arise from external factors