Marketing Mix Policy at Moc Chau Dairy Breed Joint Stock Company

Abstract

Research and evaluate the current state of the marketing – mix at Moc Chau dairy breed joint stock company. The author collected from researching marketing policy at Moc Chau dairy breed joint stock company, using secondary documents as research materials, such as the company's annual report in 2019, 2020, 2021, and 2022. Using qualitative research (synthesis method; Interpretive method) and quantitative research method (comparison and evaluation method), the author analysed the current state of marketing activities of Moc Chau dairy breed joint stock company. Based on research, the author offers some discussions and assessments about the critical role of marketing activities of enterprises and marketing solution recommendations aimed at sustainable development for the Moc Chau dairy breed joint stock company.