Identifying the Challenges of Cambodian Rice Market: Descriptive Research based on Market Trade and Economics

Abstract

This research paper attempts to provide solution to challenges faced in rice market in Cambodia. Executives of the Cambodian Rice Market are very open for adult learning in order for them to improve their performance in the business. Performance improvement is required from every employee. One of the emerging practices to ensure performance improvement in the professional practice is adult learning through coaching. Its general goal is to be able to improve skills and knowledge of leaders that would ensure excellence in their field. As a new profession, executive coaching has a lot of potentials in different areas of endeavor.